Jaguar is a brand of automobile belonging to Jaguar Land Rover, a British multinational car manufacturer. Jaguar had its beginning when William Lyons and William Walmsley founded the Swallow Sidecar Company in 1922. After World War II, the company name was changed to Jaguar. This newly named company would quickly capture the attention of the Post War World through competition in international motorsport. Jaguar’s success on the racing track combined with beautifully crafted sports cars lead to market success. Using the sales pitch “Grace…Space…Pace”, Jaguar would enjoy a great deal of success in the sports car market with models like the Jaguar E-Type. Post war would also see Jaguar expand internationally as well.
The Jaguar E-Type was sold between 1961 and 1974. During this period some 70,000 were sold. The E-type, considered by many one of the most beautiful cars made, helped establish Jaguar’s reputation for powerful and elegant car design. Numerous models of the E-Type were produced.
Despite Jaguar’s success, outside economic pressure and governmental interference would cause Jaguar to go through a series of corporate changes. In 1966 Jaguar was bought out by British Motor Corporation. The British government pressured the newly named British Motor Holdings to merge with Leyland Motor Corporation in 1968. Management and financial difficulties would bring about nationalization of British Leyland by 1975. The quality and reputation of the Jaguar brand suffered. Fortunately, Jaguar was privatized once again in 1984 and enjoyed some limited success. Seeking new sources of capital, Jaguar was bought out by Ford in 1999. Jaguar became part of Ford’s Premier Automotive Group. Land Rover, purchased by Ford in 2000, would become closely linked with Jaguar. Despite expansion of the Jaguar line (S-TYPE released in 1999 and X-TYPE released in 201), Jaguar would not have a profit under Ford ownership. In 2007 Ford announced that it would sell the Jaguar and Land Rover Brands. The India car manufacturer Tata Motors would have the winning bid. In 2008 Tata Motors became the owner of Jaguar Land Rover.
Under Tata Motors, Jaguar has again become a luxury car of choice. The F-Type, sales began in 2013, was presented at the 2012 Paris Motor Show as the next E-Type. Presently, the F-type comes in four models: the F-TYPE, F-TYPE S, F-TYPE R, and F-TYPE V8 S convertible. Although all of these models boast powerful engines, the F-TYPE R has a 550 hp supercharged engine that provides a top speed of 186 mph. It is capable of accelerating from zero to 60mph in 4.0 seconds. The F-TYPE seems to be a return to Jaguar’s roots of quality and excellence.
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